The following lists the Top 25 sports TV advertisers in '98 as estimated by Nielsen Sports Marketing - Nielsen Monitor Plus SportsFacts. This includes all national broadcasts, national cable and syndicated TV for all sports events, sports news and sports anthologies. THE DAILY lists '98 total advertising expenditures along with the months in which they spent the most and the least, as well as their average monthly expenditure. Figures are rounded to the nearest one hundred thousand (Nielsen Sports Media).
TOP 25 TV SPORTS ADVERTISERS |
COMPANY | '98 TOTAL | HIGH | MONTH | LOW | MONTH | AVG |
1) | ANHEUSER-BUSCH | $187.1M | $30.1M | (Jan) | $5.4M | (Aug) | $15.6M |
2) | FORD | $128.2M | $31.3M | (Feb) | $2.3M | (Mar) | $10.7M |
3) | CHEVROLET | $112.1M | $26.8M | (Mar) | $900K | (Aug) | $ 9.3M |
4) | NIKE | $110.4M | $21.4M | (Feb) | $4.4M | (Dec) | $ 9.2M |
5) | MILLER BREWING | $106.5M | $16.7M | (Jan) | $900K | (Jul) | $ 8.9M |
6) | VISA | $ 87.2M | $23.6M | (Feb) | $1.5M | (Jul) | $ 7.3M |
7) | DODGE | $ 82.3M | $18.8M | (Feb) | $800K | (Jul) | $ 6.9M |
8) | IBM | $ 80.5M | $26.9M | (Feb) | $500K | (Jul) | $ 6.7M |
9) | AT&T | $ 74.4M | $25.5M | (Feb) | $800K | (Jul) | $ 6.2M |
10) | PROCTER & GAMBLE | $ 59.3M | $10.1M | (Feb) | $2.4M | (Sep) | $ 4.9M |
11) | NISSAN | $ 58.5M | $14.7M | (Feb) | $700K | (Jul) | $ 4.9M |
12) | MCDONALD'S | $ 57.1M | $11.0M | (Feb) | $1.0M | (Jul) | $ 4.8M |
13) | COORS BREWING | $ 55.5M | $13.0M | (Sep) | $1.6M | (Mar) | $ 4.6M |
14) | CHRYSLER/PLYMTH | $ 54.0M | $18.0M | (Feb) | $600K | (Jul) | $ 4.5M |
15) | TOYOTA USA | $ 52.4M | $ 9.4M | (Oct) | $600K | (Jul) | $ 4.4M |
16) | AMERICAN HONDA | $ 51.9M | $10.2M | (Jan) | $800K | (Aug) | $ 4.3M |
17) | AMEX | $ 50.6M | $21.6M | (Jan) | $700K | (Jul) | $ 4.2M |
18) | COCA-COLA | $ 48.3M | $17.0M | (Feb) | $1.1M | (Jul) | $ 4.0M |
19) | M&M/MARS | $ 46.4M | $ 9.2M | (Jan) | $300K | (Nov) | $ 3.9M |
20) | PONTIAC | $ 43.3M | $ 8.0M | (Nov) | $400K | (Jul) | $ 3.6M |
21) | MASTERCARD | $ 43.2M | $ 8.3M | (Oct) | $1.1M | (Feb) | $ 3.6M |
22) | MCI | $ 42.4M | $ 8.2M | (Jan) | $700K | (Dec) | $ 3.5M |
23) | LINCOLN-MERCURY | $ 41.0M | $21.2M | (Feb) | $500K | (Dec) | $ 3.4M |
24) | OLDSMOBILE | $ 40.0M | $ 8.0M | (Oct) | $400K | (Jul) | $ 3.3M |
25) | PEPSI-COLA | $ 39.4M | $ 9.8M | (Mar) | $1.0M | (Nov) | $ 3.3M |