Sponsorships Advertising Marketing

A CONVERSE BRIEF: UNDERWEAR, KIDS APPAREL LICENSEES INKED

5.13.1999

          Converse has signed a licensing deal with American
     Fashion Products to produce, market and distribute a line of
     men's sports underwear and related products nationwide.  The
     line, called "Converse Sports Underwear," will feature the
     Converse Chuck Taylor logo and will retail from $6-35
     (Converse).  The line is currently available in Europe and
     will roll out in the U.S. this summer (AD AGE, 5/12).
          WON'T WIN AN OSCAR: At a book signing at the NBA Store
     yesterday, Oscar Robertson noted that "not so long ago" he
     turned down Converse when they wanted to sign him to an
     endorsement deal.  Robertson: "When I was playing
     basketball, Converse was out there with a lot of white
     athletes, wanting them to wear their shoes.  They never came
     to Oscar Robertson" (Kristie Ackert, N.Y. DAILY NEWS, 5/13).

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