SECOND THAT PROMOTION: PHILLIES SEEK TO INCREASE ATTENDANCE

          The Phillies are "appealing to the passions" of Mets
     fans by running ads during Mets broadcasts in NY which
     invite N.Y. fans to Philadelphia for this weekend's Mets-
     Phillies series, according to Edward Moran of the
     PHILADELPHIA DAILY NEWS.  Phillies Promotions Manager John
     Brazer said the ads are a promo "trade" running once per
     game all week on the Mets' broadcasts on WPIX and Fox Sports
     N.Y.  Brazer said the Mets will promote their homestand
     against the Phillies during Phillies broadcasts next week. 
     Brazer: "It's not something we have done before.  But it
     works out for both teams" (PHILADELPHIA DAILY NEWS, 5/13). 
          RACING HOME: In Philadelphia, Pete Schnatz writes that
     former NASCAR driver Richard Petty and Busch Series Drivers
     Tim Fedewa, Dave Blaney, Jimmy Kitchens and Bruce Driver
     will all appear at Veteran's Stadium on Saturday for "NASCAR
     Night at the Phillies."  The appearances are part of a
     promotion for the First Union 200 to be held at Nazareth
     Speedway on May 23 (PHILADELPHIA INQUIRER, 5/13).