SPONSORSHIP IN AUTO RACING 4TH SEMI-ANNUAL CONFERENCE

          May 19 & 20 at Lowe's Motor Speedway.  Rev up your
     marketing and finish ahead of your competitors!  Hear
     presentations by: McDonald's, Coca-Cola, Petty Ent.,
     Valvoline, Quaker State, ESPN/Chilton, Walker Racing,
     NASCAR, Jarrett Enterprises, TNN, AgencyWon, Joe Gibbs
     Racing, Hasbro, Ford Racing, and others.  Topics include:
     Selecting Properties, Gaining Internal Support, Athlete
     Endorsements, Media & Exposure, Internet, Leveraging,
     Measurement & ROI, Financing, Managing the Rising Cost of
     Sponsorship and Contract Negotiation.  You will not find a
     better environment to network and learn from industry
     leaders. Fee: $1,395.  Call SRI at 800-599-4950 for a
     brochure and mention you saw it in THE DAILY.