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MLB ROUND-UP: FANS RAP THE ROCKIES; JERRY'S KIDS A SOFT SELL

          Rockies fans "are making themselves heard" during the
     team's 12-16 start, according to Tracy Ringolsby of the
     ROCKY MOUNTAIN NEWS.  Nine home dates into the '99 season,
     the Rockies "already have posted five of the 10 smallest
     crowds in the history of Coors Field."  The team still leads
     MLB with a home average of 42,420, but the number is down
     "an average of 3,630 over the first eight home dates a year
     ago."  Rockies Chair Jerry McMorris: "We're not fools.  The
     fans expect and deserve a better record than we have been
     able to produce so far this year" (ROCKY MTN NEWS, 5/11).
          SOX APPEAL?  White Sox Owner Jerry Reinsdorf, on the
     team's attendance woes this season: "I don't pay attention
     to it.  It will be what it will be."  The team is on pace to
     draw just over 1 million after setting a franchise record
     with 2.9 million fans in '91 (CHICAGO TRIBUNE, 5/10). 
     Reinsdorf said the team's youth movement and $24M payroll
     are "crucial" to "reverse" its recent financial losses. 
     More Reinsdorf: "Most of our fans aren't blue-collar, but
     they think they are because their parents were.  They want
     to see these (players) get dirty.  Seeing players who relate
     to the fans was a missing ingredient here, and we didn't
     realize how much it was (a factor) (SUN-TIMES, 5/10).      
     

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