David Abrutyn Leaving IMG After Nearly 15 Years Klein Leaves WME-IMG After Just Six Months IMG Creates Single Events & Media Division IMG Hires Greg D'Alba From Turner IMG Retains Top Executive Team ESPN To Air Klitschko Title Bout WME Plans To Cut $151M Out Of IMG WME Plans To Cut $151M In Costs Out Of IMG Minding My Business With Kary Brock Syracuse Deal With IMG Proving Lucrative
Upcoming Conferences and Events
SBD/10/Sponsorships Advertising Marketing
HAS IMG REASSESSED ITS WTA TOUR TITLE SPONSOR PACKAGE?
Published May 10, 1999
Since IMG has had "little success" selling an $8.5M global title sponsorship for the WTA Tour, it is "now on the street with a scaled down" $3.5M North American presenting sponsorship, according to Terry Lefton of BRANDWEEK. The "more localized" sponsor package still includes the sponsor patch worn by players, but "that and foreign rights and media are excluded from the scaled-down version." IMG was selling the int'l deal "based on an estimated" 11 billion impressions a year, but has had "no luck in what is an increasingly difficult sales environment" (BRANDWEEK, 5/10). HOOT, HOOT, HOOVER! The Hoover Co., which became a WTA Tour corporate partner earlier this year, will be the "Official Floor Care Company" of the '99 du Maurier Open in August. Hoover receives extensive on-site presence, including two demonstration seminars a day (Tennis Canada).