Paisley Set For Free Concerts Around CFB Games IMG College Buys TopShelf For Hospitality IMG College Falling Short Of Projections Ari Emanuel Knocks CAA's Relevance WME's Acquisition Of IMG Paying Off In Tennis IMG Academy Receives $2M In Public Funding Drew Sheinman Joining IMG Licensing WME/IMG Close Deal For Icon Sports Management Emanuel's WME-IMG Move Profiled In Vanity Fair Pernetti Leaving NYC FC For IMG College
SBD/10/Sponsorships Advertising Marketing
HAS IMG REASSESSED ITS WTA TOUR TITLE SPONSOR PACKAGE?
Published May 10, 1999
Since IMG has had "little success" selling an $8.5M global title sponsorship for the WTA Tour, it is "now on the street with a scaled down" $3.5M North American presenting sponsorship, according to Terry Lefton of BRANDWEEK. The "more localized" sponsor package still includes the sponsor patch worn by players, but "that and foreign rights and media are excluded from the scaled-down version." IMG was selling the int'l deal "based on an estimated" 11 billion impressions a year, but has had "no luck in what is an increasingly difficult sales environment" (BRANDWEEK, 5/10). HOOT, HOOT, HOOVER! The Hoover Co., which became a WTA Tour corporate partner earlier this year, will be the "Official Floor Care Company" of the '99 du Maurier Open in August. Hoover receives extensive on-site presence, including two demonstration seminars a day (Tennis Canada).