Coors Billboards With UConn Logos Removed IMG Hires Former ESPN Exec Mark Shapiro IMG Hires Fox Sports Exec Karen Brodkin IMG Re-Signs Tennis Agent Fernando Soler Key Biscayne Tennis Tourney Renamed Syracuse, IMG Renew Multimedia Rights Deal IMG Hires Ogilvy & Mather's Scott For New Role IMG College Signs On With UNC-Asheville Ben Sutton Staying At IMG College Pyne Leaving IMG To Create His Own Business
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HAS IMG REASSESSED ITS WTA TOUR TITLE SPONSOR PACKAGE?
Published May 10, 1999
Since IMG has had "little success" selling an $8.5M global title sponsorship for the WTA Tour, it is "now on the street with a scaled down" $3.5M North American presenting sponsorship, according to Terry Lefton of BRANDWEEK. The "more localized" sponsor package still includes the sponsor patch worn by players, but "that and foreign rights and media are excluded from the scaled-down version." IMG was selling the int'l deal "based on an estimated" 11 billion impressions a year, but has had "no luck in what is an increasingly difficult sales environment" (BRANDWEEK, 5/10). HOOT, HOOT, HOOVER! The Hoover Co., which became a WTA Tour corporate partner earlier this year, will be the "Official Floor Care Company" of the '99 du Maurier Open in August. Hoover receives extensive on-site presence, including two demonstration seminars a day (Tennis Canada).