IMG, Wake Forest Extend Licensing Deal WME-IMG Expanding Its Chinese Business IMG Reups With Univ. Of Oregon WME-IMG Wins Best In Corporate Consulting Fidelity Makes $55M Investment In WME-IMG Texas AD Perrin Defends Pizza Bidding Process Arizona State, IMG End Media Rights Dispute Emanuel, Whitesell Discuss WME-IMG Merger SoftBank Group Invests $250M In WME-IMG LPGA Major Avoiding Masters Comparisons
SBD/10/Sponsorships Advertising Marketing
HAS IMG REASSESSED ITS WTA TOUR TITLE SPONSOR PACKAGE?
Published May 10, 1999
Since IMG has had "little success" selling an $8.5M global title sponsorship for the WTA Tour, it is "now on the street with a scaled down" $3.5M North American presenting sponsorship, according to Terry Lefton of BRANDWEEK. The "more localized" sponsor package still includes the sponsor patch worn by players, but "that and foreign rights and media are excluded from the scaled-down version." IMG was selling the int'l deal "based on an estimated" 11 billion impressions a year, but has had "no luck in what is an increasingly difficult sales environment" (BRANDWEEK, 5/10). HOOT, HOOT, HOOVER! The Hoover Co., which became a WTA Tour corporate partner earlier this year, will be the "Official Floor Care Company" of the '99 du Maurier Open in August. Hoover receives extensive on-site presence, including two demonstration seminars a day (Tennis Canada).