SBD/10/Sponsorships Advertising Marketing

HAS IMG REASSESSED ITS WTA TOUR TITLE SPONSOR PACKAGE?

          Since IMG has had "little success" selling an $8.5M
     global title sponsorship for the WTA Tour, it is "now on the
     street with a scaled down" $3.5M North American presenting
     sponsorship, according to Terry Lefton of BRANDWEEK.  The
     "more localized" sponsor package still includes the sponsor
     patch worn by players, but "that and foreign rights and
     media are excluded from the scaled-down version." IMG was
     selling the int'l deal "based on an estimated" 11 billion
     impressions a year, but has had "no luck in what is an
     increasingly difficult sales environment" (BRANDWEEK, 5/10).
          HOOT, HOOT, HOOVER! The Hoover Co., which became a WTA
     Tour corporate partner earlier this year, will be the
     "Official Floor Care Company" of the '99 du Maurier Open in
     August.  Hoover receives extensive on-site presence,
     including two demonstration seminars a day (Tennis Canada).
  
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