KKR Withdraws IMG Bid Bornstein, Shapiro Advising Competing Bids For IMG CAA Out Of Hunt For IMG Second Round Of Bids For IMG Were Due Thursday IMG Media Details N.Y. Marathon Plans IMG Academy Profiled By NBC WPP Will Not Bid On IMG IMG Bidders Down To 10 First Round Of IMG Bids Due Next Week CVC Capital Plans Joint IMG Bid
SBD/10/Sponsorships Advertising Marketing
HAS IMG REASSESSED ITS WTA TOUR TITLE SPONSOR PACKAGE?
Published May 10, 1999
Since IMG has had "little success" selling an $8.5M global title sponsorship for the WTA Tour, it is "now on the street with a scaled down" $3.5M North American presenting sponsorship, according to Terry Lefton of BRANDWEEK. The "more localized" sponsor package still includes the sponsor patch worn by players, but "that and foreign rights and media are excluded from the scaled-down version." IMG was selling the int'l deal "based on an estimated" 11 billion impressions a year, but has had "no luck in what is an increasingly difficult sales environment" (BRANDWEEK, 5/10). HOOT, HOOT, HOOVER! The Hoover Co., which became a WTA Tour corporate partner earlier this year, will be the "Official Floor Care Company" of the '99 du Maurier Open in August. Hoover receives extensive on-site presence, including two demonstration seminars a day (Tennis Canada).