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SPORTING GOODS RETAILERS MERGE TO JOIN E-COMMERCE SITES
Published May 10, 1999
PA-based Global Sports announced the formation of Global Sports Interactive (GSI), which has signed long-term e-commerce outsourcing deals with The Athlete's Foot, Sports & Recreation, MC Sports, Sports Chalet and one other retailer with annual sales over $200M (GSI). In N.Y., Saul Hansell writes that "few industries have undertaken such joint efforts" in selling products online. Under the partnership, GSI will use "common software, inventory and shipping operations" and "put up all the capital, pay all the expenses and take all the risk of owning inventory," but has "the potential to earn nearly all the profits." GSI will pay a royalty to each company of "less than" 10% of sales under its brand. The groups will work together to increase awareness of the partnership. GSI Exec VP/E- commerce Michael Golden: "Every retailer who works with us is obligated to put the Web site address in every ad." GSI "hopes to start" the sites for the retailers and "possibly others" in October (N.Y. TIMES, 5/10).