ALL NIKE: The SportsBusiness Journal's Josh Gotthelf
reports in THE DAILY that NFL rookie QBs Tim Couch and Cade
McNown have signed endorsement deals with Nike (THE
DAILY)....Yogi Berra's "renaissance as a pitchman" is
examined by Patricia Winters Lauro of the N.Y. TIMES, who
reports that Berra is scheduled to appear in a Nike baseball
ad in May (N.Y. TIMES, 4/30)....Nike has expanded its on-
campus athletic facilities in Beaverton to include a new
running track named after Olympic gold medalist Michael
Johnson. The track is the first of other new facilities
which will be part of Nike's Beaverton expansion (Nike).
OTHER NOTES: Eveready Battery will finance Conti Racing
and driver Robby McGehee, who are making their IRL-debuts in
tomorrow's VisionAire 500 at Lowe's Motor Speedway
(INDIANAPOLIS STAR-NEWS, 4/30)....On CNBC's "The Edge," Mike
Hegedis profiled AZ-based NASCAR licensee Action
Performance: "While NASCAR continues to expand, Formula One
racing in Europe is huge. ... Action is buying up licenses
there. And its goracing.com Web site with a virtual mall is
getting 60 million hits a month. ... It has Wall Street's
attention" (CNBC, 4/29)....The Browns named CoreComm as
their exclusive telecom sponsor. CoreComm provides local
service for home and business, as well as long distance,
cellular, paging and voice mail. The team also named
Allsports Travel as its exclusive travel partner
(Browns)....The Football Network will sponsor Chester
McGlockton's NFL Celebrity Golf Tournament in Myrtle Beach,
SC, benefiting the NC and SC Boys & Girls Clubs of America
(TFN)....The CPBL has named DC-based Strauss Radio
Strategies as its radio PR agency. SRS will provide
targeted radio publicity to promote the league (CPBL).
