The '99 National Magazine Awards honored ESPN Magazine yesterday in N.Y. with an "Ellie" for Design (ESPN). AUDIT STATEMENTS: ESPN Magazine released results from its initial ABC audit for the period January through August '98, which showed that the biweekly exceeded its rate bate for every issue for the period. Also released was ESPN Magazine's first publisher's statement providing circulation information for the first 12 issues published between July 13-December 28. Among the results listed:
| ^ INITIAL
AUDIT | PUBLISHER'S
STATEMENT |
| Advertising Rate Base: | 350,000 | 350,000 (first 3 issues)
500,000 (last 9 issues) |
| Total Average Paid Circ.: | 412,517 | 533,879 |
| % Above/Below Rate Base: | 17.9+% | 15.4+% |
| % Subscription: | 66.5% | 79.5% |
| % Single Copy Sales: | 33.5% | 20.5% |
| ^ High Issue: | 495,153 (8/24) | 648,417 (12/28) |
^ = Initial Audit for eight months ended August 31, 1998, while the Publisher's Statement was for six months ended December 31, 1998. The cover for the 8/24 issue featured Ken Griffey, Jr., while the cover for the 12/28 issue featured Randy Moss and Keith Van Horn (ESPN).
