AD-SOLUTELY NOT?! MLB FANS MORE OPEN TO ADS ON UNIFORMS

          Last month, the SportsBusiness Journal reported that     MLB is considering placing ads on players uniforms.  During     the first two weeks of April, the Fox Sports/ROI Research     poll surveyed 558 respondents to gauge their reaction to     uniform advertising. Using a scale of 1-to-5, where 5 means     it is "extremely acceptable" and 1 means it is "not at all     acceptable," respondents were asked how acceptable they     thought MLB's plan was.  A Fan is defined as someone rated 3     or higher on the 5-point scale (Fox Sports/ROI Poll).          
  
     
RESPONSE
    
NON-FAN
    
FRINGE
      FAN
    
FAN
  
  
     
1-       Not at all acceptable
    
       
60.9%
    
    
       
48.6%
    
    
       
37.5%
    
  
  
     
2-       Somewhat unacceptable
    
       
12.7%
    
    
       
12.5%
    
    
       
13.6%
    
  
  
     
3-       Neutral
    
       
9.1%
    
    
       
26.4%
    
    
       
24.5%
    
  
  
     
4-       Somewhat acceptable
    
       
3.6%
    
    
       
5.6%
    
    
       
9.6%
    
  
  
     
5-       Extremely acceptable
    
       
5.5%
    
    
       
6.9%
    
    
       
13.0%
    
  
  
     
Don't       know
    
       
8.2%
    
    
       
—
    
    
       
1.9%