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JAYS OR LEAFS? LEAFS OR JAYS? ... THAT'S CTV'S DILEMMA

          CTV SportsNet "will eat" the C$100,000 it paid the Jays
     to telecast Jays-Angels games on Monday, Tuesday and
     Wednesday because of a "programming conflict" with its NHL
     playoff schedule, according to Rob Longley of the TORONTO
     SUN.  CTV spokesperson Doug Beeforth: "We're not happy about
     this, but we explored all of our options and there was no
     way to get the game on" (TORONTO SUN, 4/24).  Also in
     Toronto, Chris Zelkovich wrote that CTV "attempted to place
     the Blue Jays games on local stations, such as CFMT and
     CHCH, but could not strike a deal" (TORONTO STAR, 4/24).  
          MORE WOES? CTV SportsNet started carrying yesterday's
     Jays-Yankees game, then switched it to local affils to cover
     NHL action, then went back to the game and stayed "through
     part of" the 11th inning, but "switched away" before the
     game ended.  Earlier, viewers "had missed a key part" of the
     ceremony honoring Joe DiMaggio, as when Paul Simon got to
     his line about DiMaggio during "Mrs. Robinson," SportsNet
     "went to a commercial" (Toronto GLOBE & MAIL, 4/26).  In
     Toronto, Chris Zelkovich writes that the moves don't "do
     much for the network's image" (TORONTO STAR, 4/26).

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