World Series Tickets Reach Record High Marketing Symposium: Global Sports Events Marketing Symposium: Partnering With Events Marketing Symposium: Pop Culture Crossover Marketing Symposium: Data Technologies Marketing Symposium: Q&A With Vice's Kiersky Marketing Symposium: Social Media & Sports Marketing Symposium: Sustainability Efforts Marketing Symposium: NFL Sponsors Hang Tight Marketing Symposium: Creative Engagement
Upcoming Conferences and Events
WILL IMG SHOW SOME CART? FIRM WEIGHS CONTRACT EXTENSION
Published April 23, 1999
IMG "is mulling over" a three-year contract extension with CART for its Medic Drug Grand Prix of Cleveland, but has left open the possibility of obtaining another race series if negotiations "fall apart," according to Amy Rosewater of the Cleveland PLAIN DEALER. IMG's current contract with CART is up after this year's race on June 25- 27. IMG Motorsports VP Denny Young: "CART officials have an offer in front of us, but we're apart on dollars right now. I think they're stretching it on the dollar side." IMG has contracts with the city and the Federal Aviation Commission to hold the race at the Burke Lakefront Airport, but whether "it will be a CART race after this year depends on a new contract." Both IMG and CART would like to have a deal done by this summer. The average sanctioning fees for CART's U.S. races in '98 were $1.3M, and the fee for this year's Cleveland race is over $2M (Cleveland PLAIN DEALER, 4/22).