ALL EYES ON WAYNE: FINAL GAME PRODUCES RECORD TV NUMBERS

          Wayne Gretzky's final game on Sunday drew 2.162 million
     viewers, peaking at 2.811 million from 6:00-6:30pm ET,
     making it "the highest regular-season audience" in the
     history of CBC'S "Hockey Night In Canada," according to
     William Houston of the Toronto GLOBE & MAIL.  The previous
     high was 1.937 million for the Maple Leafs' final game at
     Maple Leaf Gardens in February (Toronto GLOBE & MAIL, 4/22). 
          HOT SELLER ON THE WEB: In the WALL STREET JOURNAL,
     David Sweet wrote that Gretzky goods are CBS SportsLine's
     "hottest commodity" and are "surpassing the demand for
     Michael Jordan items."  CBS SportsLine VP/e-commerce Daniel
     Head: "Jordan was a big seller before he retired. Gretzky
     was a very small seller until last week."  Specific sales
     numbers were not released (WALL STREET JOURNAL, 4/20).