REEBOK KICKS BACK AGAINST RENEGADE ONLINE VENDORS

          Reebok Int'l will "handpick a select group" of online
     vendors to sell its products in an "effort to assume greater
     control of its online sales," according to Bernhard Warner
     of the INDUSTRY STANDARD.  Reebok VP/Global e-Commerce &
     Direct Marketing Roger Wood: "With the Internet, you no
     longer control your face to the consumer.  There are a lot
     of electronic pawn shops out there and it's up to the
     manufacturer ... to control the flow of excess product to
     the consumer."  Reebok will dub "approved" online vendors as
     "Certified Reebok Internet Partners."  The program will
     apply to "Web-only merchants as well as retailers with both
     an online and brick-and-mortar presence."  Reebok will not
     seek legal action against individual vendors for the
     "unapproved sale of products" (INDUSTRY STANDARD, 4/15).