DISNEY A.B.-CEES BOFFO BUCKS FOR SUPER BOWL XXXIV SPOTS

          ABC is "considering charging" $2M for a 30-second spot
     during Super Bowl XXXIV, set for January 30, 2000, in
     Atlanta, according to AD AGE.  An ABC sales exec "would not
     comment," but a "number of buyers" said that the $2M figure,
     which represents about a 25% increase from the $1.6M average
     that advertisers paid for this year's event, "would not
     surprise them."  One buyer: "ABC will be looking to mitigate
     its price by trying to coax us into package deals, including
     other Super Bowl programming on ABC and ESPN."  A-B "already
     has committed" to next year's Super Bowl, and McDonald's is
     "said to be looking to buy" four spots (AD AGE, 4/19).