Sponsorships Advertising Marketing

FOX SPORTS NET STARTS PHASE II OF PRIME TIME AD CAMPAIGN

4.16.1999

          Fox Sports Net (FSN) is launching a new $2M ad campaign
     from Seattle-based Wong Doody to promote its "Fox Sports
     News Prime Time."  The effort, which includes national
     print, TV and radio ads, targets FSN's top 20 TV markets and
     will feature anchor Keith Olbermann.  The TV spots will also
     feature the newly designed FSN and "Fox Sports News" logos. 
     One of the campaign's print ads shows Olbermann's face
     suspended in a crystal ball and the anchor saying that if
     FSN "got sports news any quicker, we'd be psychic" (FSN).

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