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WOMEN'S WORLD CUP NOT MESSING AROUND WITH 300,000 TIX SALES
Published April 16, 1999
The Women's World Cup "is already a hit at the gate," with more than 300,000 tickets sold for the event, and total attendance for 17 U.S. dates "could top 500,000." WWC '99 President & CEO Marla Messing, on women's sports: "Not only are we still trying to find our audience, we're trying to determine if one exists. ... At this point for women's sports, the biggest thing is seeing people in the stands. ... The WNBA is delivering that" (WALL ST. JOURNAL, 4/16). EVENT NOTES: In N.Y., Yacht Club Commodore George Isdale said that it's time to "evaluate" how the America's Cup is conducted and to "make changes," as currently, the defender selects the race venue, TV rights and "many of the important" sponsorships. Isdale: "It's akin to Jerry Jones running the NFL and the Dallas Cowboys" (USA TODAY, 4/16). The Volvo Ocean Race -- formerly the Whitbread Round the World Race -- will make Miami one of two U.S. stops in 2002, "bringing a three-week festival and thousands of visitors to the area." McDermott, Will & Emery Senior Partner Jim McDonald "estimates" the race will generate $30M for the South FL economy (MIAMI HERALD, 4/16).....The Toyota Grand Prix, set to run this month, generates an "estimated" $38M into the Long Beach (CA) economy. The three-day event could attract "as many as 200,000 people" (L.A. TIMES, 4/15)....The U.S. Olympic Trials in freestyle wrestling will be held at Conseco Fieldhouse in 2004 (STAR-NEWS, 4/14).