Menu
Sports Industrialists

AS WAYNE'S WORLD TURNS, EXPERTS OFFER HIS LEGACY TO NHL

          While retirement appears "imminent," Rangers C WAYNE
     GRETZKY is "soliciting a lot of opinions" before announcing
     his decision on his future, according to Laura Price of
     NEWSDAY.  Gretzky had lunch with teammate Petr Nedved
     yesterday and dinner with Brett Hull on Friday, and today
     Gretzky will fly to Ottawa with Rangers President/GM Neil
     Smith and coach John Muckler.  Gretzky: "I listen to
     everybody.  It's going to be a lifetime decision for me, and
     I'm willing to listen to everybody but, you know ... I just
     kind of got to do what's best for me at this time" (NEWSDAY,
     4/14).  Smith said he would exercise the $5M option "the
     team holds on Gretzky's services for next year, perhaps even
     today" (N.Y. POST, 4/14).  In N.Y., Joe Lapointe notes that
     Gretzky "has been saving sticks and pucks from most of his
     games this season and giving them as mementos to people
     close to him" (N.Y. TIMES, 4/14).  The Rangers PR staff "has
     been left to scramble to fill a sudden onslaught of requests
     for media credentials" for Sunday's game, "while
     simultaneously trying to map out plans for a possible on-ice
     ceremony" (N.Y. DAILY NEWS, 4/14).  In L.A., Helene Elliott
     notes that NHL Commissioner Gary Bettman plans to attend
     Sunday's game at MSG, but NHL VP/PR Frank Brown said, "He
     goes to a lot of games" (L.A. TIMES, 4/14).
          TV TIME: In Toronto, Chris Zelkovich reports that CTV
     SportsNet has changed its schedule to carry tomorrow night's
     Rangers-Senators game instead of the Bruins-Penguins at
     7:30pm ET.  During the game, SportsNet will "devote" one of
     its cameras to isolating Gretzky throughout the game.  The
     CBC is also "prepared" for a possible special edition of
     "HNIC" on Sunday if Gretzky does announce his retirement. 
     They will show the Blue Jays game at 1:00pm ET and then join
     the Rangers game in progress (TORONTO STAR, 4/14).
          THE LEGACY: NEWSDAY's Rich O'Malley writes that after
     speaking with fans on the street in N.Y., "most agreed that
     the NHL was close to losing its senior spokesman and biggest
     star" (NEWSDAY, 4/14).  Capitals coach Ron Wilson: "I don't
     know if there would have been expansion into Anaheim if
     Wayne Gretzky had not played for the Kings and turned Los
     Angeles and [Disney CEO] Michael Eisner on to the NHL. 
     Wayne Gretzky is the one that opened the Sun Belt cities up
     to the league" (WASHINGTON POST, 4/14).  In L.A., Randy
     Harvey writes that Gretzky "had more positive impact on ice
     hockey in Southern California than anyone other than the
     late Jack Kent Cooke."  Kings President Tim Leiweke said
     that "he is open to Gretzky becoming more involved" with the
     Kings (L.A. TIMES, 4/14).  In Philadelphia, Sam Donnellon
     writes that Gretzky made "hockey possible everywhere, in
     places like Nashville ... and Dallas. ... He got the sport a
     long-term TV contract and a more polished image" (DAILY
     NEWS, 4/14).  Sabres GM Darcy Regier, on a replacement for
     Gretzky at the league level: "I don't see that person in the
     game right now. I don't know if there's anyone who conducts
     himself in such an honorable manner."  Stars President Jim
     Lites, "I'm a little surprised and disappointed he didn't
     give every team a chance to honor him" (NEWSDAY, 4/14).  
          STILL THE GREAT ONE TO MARKETERS: In Toronto, MacDonald
     & Waldie look at Gretzky's marketing future if he retires. 
     Gretzky earns approximately $5M per year in corporate
     sponsorships and endorsements and has backed such companies
     as McDonald's, Hudson's Bay, Post cereals, Canadian Imperial
     Bank of Commerce, Zurich Financial Services and Campbell's
     Soup.  Hudson's Bay is currently preparing the fall launch
     of the Gretzky line of casual clothes.  But Burns Sports
     Celebrity President Bob Williams says that hockey has fallen
     from fourth to ninth in the U.S. in terms of the number of
     players who have national endorsement deals, and with
     Gretzky's possible retirement, "The game loses its one truly
     viable spokesperson.  He's the banner carrier for hockey and
     hockey is not going through a great time right now in terms
     of popularity" (GLOBE & MAIL, 4/14).  In N.Y., Neal Travis
     reports that Gretzky and teammate Brian Leetch have "for
     some time now been looking at sites" to open a restaurant,
     likely on the Upper East Side (N.Y. POST, 4/14). 

SBJ Morning Buzzcast: April 29, 2024

A record NFL Draft; An NFL vision for the future; Stadium Plan B emerges in K.C. and a Messi-led record in Foxborough

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/04/14/Sports-Industrialists/AS-WAYNES-WORLD-TURNS-EXPERTS-OFFER-HIS-LEGACY-TO-NHL.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/04/14/Sports-Industrialists/AS-WAYNES-WORLD-TURNS-EXPERTS-OFFER-HIS-LEGACY-TO-NHL.aspx

CLOSE