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THE CURRENT ROLLER-COASTER RIDE THAT IS GOLF EQUIPMENT SALES

          News of Taylor Made reporting a 25% drop in first
     quarter sales "suggests last year's slump in the golf
     equipment industry may be continuing," according to Patrick
     Harverson of the FINANCIAL TIMES.  The "real problem" for
     equipment sales as a whole has been in the U.S., where the
     industry "suffered a sudden and severe reversal last year as
     sales fell by an estimated" 15-20%.  Harverson writes that
     even though club "prices have recently been cut ... the new
     clubs are still not selling well."  Harverson: "What has
     made the decline in the US all the more remarkable is that
     equipment sales have slumped at a time when the US economy
     has never been stronger" (FINANCIAL TIMES, 4/13).  
          NIKE EYES CALLAWAY? The SPORTSBUSINESS JOURNAL's Liz
     Mullen writes Callaway shares "shot up more than" 30% after
     two Wall Street analysts "predicted that the battered
     company may be turning around."  Callaway's stock has also
     been rising "on unsubstantiated but persistent rumors that
     the company could be a takeover target, especially since the
     acquirer could buy the company at a low price." Mullen notes
     that Nike is "one company rumored" as a potential suitor. 
     But Callaway VP/Advertising & PR Larry Dorman said that the
     company "is not for sale" (SPORTSBUSINESS JOURNAL, 4/12). 

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