ROCKET GETTING BLASTED: JAYS USE CLEMENS IN TICKET CAMPAIGN

          Even though Yankees P Roger Clemens is no longer with
     the Blue Jays, his face now "sits front and centre" in the
     team's billboard ticket-selling campaigns, according to Mike
     Rutsey of the TORONTO SUN.  The Blue Jays' relationship with
     their former pitcher "has gone from praising [him] to
     kicking him."  One of the billboards shows a shot of Clemens
     in his Yankees uniform with the message, "Pick the seats you
     love and the teams you hate."  Blue Jays VP/Marketing Terry
     Zuk maintains the team is not "attempting to tap into fan
     resentment" over Clemens' departure and adds that Clemens'
     picture is one of five being used, including one of Braves
     Owner Ted Turner and his wife, Jane Fonda.  Zuk: "The
     Yankees, as well as being a powerhouse, are a team you like
     to hate and we're just having some fun with it.  What we're
     trying to do first of all is to get noticed and from the
     feedback we've had we've been successful" (TOR. SUN, 3/30).