SBD/29/Events Attractions

PRIMESTAR DEAL LEADS TO CBS CALLING NASCAR RACE TEXAS 500

          A "record" 220,000 fans attended the Primestar 500 at
     the Texas Motor Speedway (TMS) on Sunday, and Barber & Fox
     of the DALLAS MORNING NEWS report that "after past hassles
     at the troubled speedway -- which included problems with
     parking, traffic and the racing surface itself -- Sunday's
     focus was limited to the race" (DALLAS MORNING NEWS, 3/29). 
     After a "relatively incident-free and complaint-free racing
     weekend," NASCAR Senior VP Mike Helton said that Texas Motor
     Speedway "has passed its final exam."  Helton said that TMS
     "has fixed the water seepage problem that plagued the
     racetrack a year ago."  TMS went through a $3M renovation
     last year (STAR-TELEGRAM, 3/29).  Drivers who were critical
     of the track when it opened in '97 "have switched gears and
     given a thumbs-up to the modifications and improvements"
     (Pete Alfano, FT. WORTH STAR-TELEGRAM, 3/28). 
          PRIMESTAR 500 TO SOME, TEXAS 500 TO OTHERS: In Dallas,
     Barry Horn notes that CBS "insisted on calling" yesterday's
     Primestar 500 the Texas 500, which was last year's name. 
     Horn notes that Primestar "wouldn't ante up more money to
     the network" for the title rights.  Horn also adds that
     CBS's announcers "were not shy in dropping the names of the
     cars' sponsors" yesterday, as Mike Joy referred to the
     camera in Dale Jarrett's car as "The-Quality-Care-Service-
     Ford-Credit-race-cam" (DALLAS MORNING NEWS, 3/29). 
          CBS CUTS IN: CBS News cut into the network's race
     broadcast to televise a special report on Kosovo just as TX
     Gov. George Bush was waving the green flag to start the
     proceedings.  Horn reports that CBS Sports said that NASCAR
     fans, "to their credit, did not deluge the network
     switchboard with complaints."  CBS rejoined the race in the
     middle of the fifth lap (DALLAS MORNING NEWS, 3/29).

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