Sports Industrialists

PUMA'S NEW BOARD MEMBERS HAVE SOME SPORTS/ENTERTAINMENT EXP.

3.24.1999

          News Corp. President & COO PETER CHERNIN and New
     Regency Prods. President & CEO DAVID MATALON are joining the
     "supervisory board" of Puma AG, according to Elizabeth
     Guider of DAILY VARIETY.  New Regency, which is based on the
     Fox's Hollywood lot, is the "largest single shareholder in
     Puma" with "more than a 25% stake."  Guider writes that the
     appointments "bring to the board two experienced execs who
     can advise on the parallels between the sports and
     entertainment industry," while Chernin's appointment
     "signals that News Corp. itself recognizes the value and
     future prospects of Puma" (DAILY VARIETY, 3/24).

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