Sports Industrialists

COLANGELO OFFERS HIS BOOK OF RULES IN NEW SPORTS BIZ TITLE

3.24.1999

          Suns CEO/D'Backs Managing General Partner JERRY
     COLANGELO is going "on tour to promote his book 'How You
     Play the Game: Lessons for Life from the Billion-Dollar
     Business of Sports,'" according to Aaron Latham of the
     ARIZONA DAILY STAR.  Colangelo's 249-page book is his
     "account of the oft-controversial life and times" of the
     D'Backs.  He writes, "I feel compelled to talk about this at
     some length because of the tremendous and often unrelenting
     heat I've taken."  Latham: "Like most books, this is
     Colangelo's chance to strike back, a lone voice,
     unchallenged.  There is one hero in this book and it is
     Jerry Colangelo.  It is also, I admit, filled with enough
     insight to keep you flipping pages" (AZ DAILY STAR, 3/24).

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