SELF PROMOTION: REDS LAUNCH FIRST AD CAMPAIGN IN A DECADE

          The Reds will introduce their first major advertising
     campaign today in more than a decade "in a multimedia
     promotion that evokes images of past successes," according
     to Cliff Peale of the CINCINNATI POST.  Team execs are
     hoping that the series of TV, radio, newspaper and billboard
     ads will "spark enthusiasm" for the team.  The 30- and 10-
     second spots will run through April 25.  Reds Managing Exec
     John Allen said the new campaign offers the "most
     promotional coverage since the mid-'80s."  Cincinnati-based
     Bridge Integrated Communications created the campaign, which
     combines images of the Big Red Machine of the mid-'70s with
     the play-by-play of games featuring current players such as
     Greg Vaughn, Dmitri Young and Sean Casey.  The Reds would
     not disclose the value of the five-week campaign (CINCINNATI
     POST, 3/20).  The Reds sold out their April 5 home opener
     against the Giants last Friday, marking their earliest
     Opening Day sellout since '93 (CINCINNATI POST, 3/20).