SBD / 19 / DEAR MR. FANTASY, PLAY US A TUNE TO BUILD AWARENESS

SBD/19/The Back Of The Book

DEAR MR. FANTASY, PLAY US A TUNE TO BUILD AWARENESS

Published March 19, 1999

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          ESPN Chilton Sports Poll asked 1,187 respondents aged
     12+ in February, "Do you know what fantasy or rotisserie
     league games are?"  The results:
          
          

  
 
    AGE
    12-17
    18-24
    25+
  

  
 
    # in category
     
      
144

    		
     
      
142

    		
     
      
901

    		
  

  
 
    % aware
     
      
9.4%

    		
     
      
27.1%

    		
     
      
18.5%

    		
  




          Among the 219 respondents who were aware of fantasy or
     rotisserie sports, 14.5% have participated in them in the
     past 12 months (ESPN Chilton Sports Poll).

                              -30-
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