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HIRING OF NO LIMIT NOT A MASTER STROKE FOR HEISMAN WINNER?
Published March 19, 1999
Since Heisman Trophy winner RICKY WILLIAMS joined PERCY "MASTER P" MILLER's NO LIMIT SPORTS, "rumors of Williams's alleged moral decline have been spreading rapidly," according to Paul Domowitch of the PHILADELPHIA DAILY NEWS. Last week, Austin-based sports agent ED CUNNINGHAM sent Sandy Williams an e-mail "warning her that her son's association with Master P was hurting his draft status." From the e-mail: "Because of some bad decisions made by him and his advisers, he has slipped to the third slot in the draft. If he continues his course, he will do no better than fifth." Cunningham said that the e-mail was his attempt to "help Williams and his mother before it's too late." But Domowitch writes that there doesn't appear to be any evidence that Williams' association with Master P is hurting his draft stock. Sandy Williams: "For people to say he's dropping because he's with P is so ludicrous. People think P is going to be sitting on the other side of the table negotiating. That's nonsense. ... He has a good staff." Execs for ISI, which handle Williams' marketing, "don't expect" the association "to impact negatively on his endorsement opportunities." ISI Dir of Athlete Services JAMEY CRIMMINS: "I'm sure some conservative companies, their eyebrows went up (when he signed with No Limit), but once you get beyond that, he's still Ricky Williams." Agent BRAD BLANK: "In a certain culture, Master P is God, but I've never heard of him in my culture until a few weeks ago. And the people who advertise in the NFL ... are not necessarily in the rap crowd" (PHILADELPHIA DAILY NEWS, 3/19).