UNIVERSAL MARKETING EYES SPONSORS FOR NEW LEGENDS HOOP TOUR

          MN-based Universal Marketing & Entertainment has
     unveiled plans for the "Legends Tour," a series of
     basketball exhibition games that will feature retired NBA
     greats such as James Worthy, Otis Birdsong, Spencer Haywood
     and Michael Cooper.  Universal Marketing's Arthur Carlson
     told THE DAILY that "roughly" 30 games are planned for the
     tour in '99 and that the games will be played "primarily" in
     NBA arenas.  Carlson anticipates that "about 80 players"
     will participate in the games, with rosters "consistent with
     the cities" in which the games will be played.  Part of the
     event proceeds will be earmarked for a pension fund for the
     participating players who were in the NBA before the
     league's pension fund was established in 1965.  Universal
     Marketing is in "preliminary talks" with both sponsors and
     cable networks, but Carlson declined to give details. 
     Sponsorships will be sold either for "specific locations" or
     for blocks of games (THE DAILY).