ANALYSTS DEBATE THE MERITS OF SIMPSON AS SPOKESPERSON

          O.J. Simpson's appearance in an ad for Justice Media
     law-referral service continues to make the news.  This
     morning on the "Today" show, NBC's Katie Couric interviewed
     John Kelly, the attorney for the family of the late Nicole
     Brown, and Stephen Jackson, attorney for Justice Media. 
     Jackson said Simpson will not be compensated: "He believes
     ... that our community, the minority community, has been
     drastically underserved ... This is his way of trying to
     reach out, and trying, in some sense, to give back."  Kelly:
     "It's no more Mr. Simpson should be a spokesperson for
     attorneys than he should be for Swiss Army knives, Isotoner
     gloves, or Bruno Magli shoes" ("Today," NBC, 3/18).  FSN's
     Keith Olbermann: "First person to make a 'Run, O.J., Run'
     joke gets indicted" ("Fox Sports News," 3/17).  NBC's Jay
     Leno: "Well, how bad is your image when you gotta hire O.J.
     to improve it?  O.J. doing ads for a 1-800 number... a 911
     number maybe, maybe, but an 800 number?" (NBC, 3/17).