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SEE, SEE RYDER: THIS CUP OVERFLOWS WITH CORPORATE SUPPORT
Published March 16, 1999
The Ryder Cup has become such "a sports spectacle" in the past 15 years that companies are "finding themselves besieged with requests from around the world for access" to this year's event at the Country Club in Brookline, MA, according to Gregg Krupa of the BOSTON GLOBE. BankBoston, PricewaterhouseCoopers and Xerox are among the 59 companies who paid from $250,000 to $500,000 "for tents and tickets" to the event. BankBoston Exec VP Ira Jackson: "This is not just about having a good time. It's us doing business at a major sporting event." Krupa added that some observers said that "a quid pro quo is clearly implied" with Cup hospitality. Boston PR consultant Ray Howell: "Everyone expects that it will play out that way, eventually. The sense of everyone is that deals are going to be cut with this very much in mind." Since the Ryder Cup has become "so desirable," many of the companies have "doubled and tripled their investment" in the event. Lyman Bullard of Boston law firm Choate, Hall & Stewart, which paid $250,000 for tickets and a 100-person tent at the event, said that clients were "just ecstatic about it, blown away" after they received their invitations from the firm (BOSTON GLOBE, 3/14).