SBD/12/Sports Media

THAT'S RIGHT, SI WOMEN IS SMARTER; DOES MAG BLOW OFF NASCAR?

          SI for Women hit newsstands yesterday with a "breezy
     thunk" and an editorial mix that is "an easy balance" and
     influenced "as much by its venerable brother as by
     traditional women's magazines," according to Shawna Richer
     of the Toronto GLOBE & MAIL.  Richer calls its content
     "lively" (GLOBE & MAIL, 3/12).  In Orlando, Shannon Rose
     calls the new SI for Women "definitely an improvement" over
     earlier test issues.  It is "geared toward athletes, not
     sports fans" and the title's ads "either show females in
     them or are geared toward a female buyer."  Rose: "Even if
     'SI For Women' isn't exactly what female athletes and
     women's sports fans want, it's pretty close" (O.S. 3/12).
          NASCAR CAN ONLY SHAKE ITS HEAD AND SI? In Indianapolis,
     Bill Koenig writes that SI's "lack of attention" to NASCAR
     "remains a major hurdle," as some of its top races have
     "only earned the corresponding edition's lead spot in the
     'Inside Motor Sports' column," which is published "near the
     back" of the magazine.  SI's Senior Publicist Joe Assad,
     when asked about the Daytona 500 story which was "put at the
     back of the magazine," said that the race "got caught up
     there in a busy sports week," and added that SI puts out
     "occasional special NASCAR issues" (STAR-NEWS, 3/12).
                    
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NASCAR, Sports Illustrated, Media

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