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THAT'S RIGHT, SI WOMEN IS SMARTER; DOES MAG BLOW OFF NASCAR?
Published March 12, 1999
SI for Women hit newsstands yesterday with a "breezy thunk" and an editorial mix that is "an easy balance" and influenced "as much by its venerable brother as by traditional women's magazines," according to Shawna Richer of the Toronto GLOBE & MAIL. Richer calls its content "lively" (GLOBE & MAIL, 3/12). In Orlando, Shannon Rose calls the new SI for Women "definitely an improvement" over earlier test issues. It is "geared toward athletes, not sports fans" and the title's ads "either show females in them or are geared toward a female buyer." Rose: "Even if 'SI For Women' isn't exactly what female athletes and women's sports fans want, it's pretty close" (O.S. 3/12). NASCAR CAN ONLY SHAKE ITS HEAD AND SI? In Indianapolis, Bill Koenig writes that SI's "lack of attention" to NASCAR "remains a major hurdle," as some of its top races have "only earned the corresponding edition's lead spot in the 'Inside Motor Sports' column," which is published "near the back" of the magazine. SI's Senior Publicist Joe Assad, when asked about the Daytona 500 story which was "put at the back of the magazine," said that the race "got caught up there in a busy sports week," and added that SI puts out "occasional special NASCAR issues" (STAR-NEWS, 3/12).