SBD/12/Sports Media

MEDIA NOTES

          CBS Radio Sports/Westwood One and the NFL have agreed
     to a 3-year extension for the exclusive national radio
     rights to the NFL.  The deal allows CBS/Westwood to provide
     live coverage of the NFL and related NFL programming to
     radio stations across the country (NFL)....Jacor
     Communications, owners of WEAE-AM in Pittsburgh, have agreed
     to allow new owner ABC to bring on ESPN programming for the
     station starting Monday (PITTSBURGH POST-GAZETTE, 3/12). 
          POLITICAL POINTS: In Baltimore, Gerard Sheilds writes
     that U.S. Senator Jesse Helms (R-NC) is worried that ESPN
     "might pay" the Cuban government "for the right to televise"
     the Orioles-Cuba exhibition game, which would "violate the
     spirit of earlier agreements that revenue" would go to Cuban
     and U.S. youth sports groups and charities.  ESPN and MLB
     execs said that "such fears were groundless" (Baltimore SUN,
     3/12)....The HOLLYWOOD REPORTER's Brooks Boliek reports that
     a U.S. House panel approved legislation requiring satellite
     TV companies to "buy over-the-air antennas for many of their
     customers whose network signals are cut off by a federal
     court order."  A satellite TV exec said afterward, "It's a
     Republican Congress imposing a tax on satellite companies"
     (HOLLYWOOD REPORTER, 3/12).
          CRITIC'S CORNER: In Chicago, Phil Rosenthal wrote that
     he was "baffled" that Fox Sports Net "ignored" Joe
     DiMaggio's death on Monday morning, "even as" ESPN and other
     networks "broke in with special coverage."  Rosenthal: "For
     all the money Fox tosses around for talent, rights fees, and
     those really annoying sound effects and graphics, it
     apparently is determined never to be taken seriously as a
     reliable source for sports news" (SUN-TIMES, 3/11)...In
     Miami, Barry Jackson: "Look for Fox and NBC to pursue NASCAR
     races vigorously in the next year" (MIAMI HERALD, 3/12).
     
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