SBD/12/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          Nike "is on board with the outside back cover" ad for
     the launch of Larry Flynt's "Code," a fashion magazine
     "aimed at African-American men 25 years and older" (N.Y.
     POST, 3/11)....The WALL STREET JOURNAL's Sam Walker profiles
     the "invasion" of "space-age drivers" in the game of golf
     and writes, "If nothing else is done, critics say, the big
     clubs could do to golf what high-tech rackets did to tennis:
     turn a cerebral game of finesse and inches into a crude
     display of smacking and banging" (WALL ST. JOURNAL, 3/12).
          SOCCER: The Scottish Premier League, "without a sponsor
     since its inception," inked a two-year deal $3.7M deal, with
     an option for one more, making the Bank of Scotland the
     league's title sponsor (London TELEGRAPH, 3/11)....IMG
     Canada and the Canadian Soccer Association formed "Soccer
     Canada Properties," a marketing partnership to improve TV
     distribution, increase sponsorship opportunities and promote
     the growth and development of soccer (IMG).

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Related Topics:

English Premier League, IMG, Nike

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