Nike Drops Suit Against Boris Berian Nike Forced To Recall Dresses Made For Wimbledon WME-IMG Expanding Its Chinese Business Nike Will Maintain Sharapova Partnership IMG Reups With Univ. Of Oregon Ben Simmons Signs With Nike, Considered Adidas Battle Between Nike, Under Armour Heats Up Dellavedova To Get Signature Shoe Nike Seeks To Stop Runner From Wearing New Balance Colorado, Nike Talking Apparel Deal Extension
SBD/12/Sponsorships Advertising Marketing
Published March 12, 1999
Nike "is on board with the outside back cover" ad for the launch of Larry Flynt's "Code," a fashion magazine "aimed at African-American men 25 years and older" (N.Y. POST, 3/11)....The WALL STREET JOURNAL's Sam Walker profiles the "invasion" of "space-age drivers" in the game of golf and writes, "If nothing else is done, critics say, the big clubs could do to golf what high-tech rackets did to tennis: turn a cerebral game of finesse and inches into a crude display of smacking and banging" (WALL ST. JOURNAL, 3/12). SOCCER: The Scottish Premier League, "without a sponsor since its inception," inked a two-year deal $3.7M deal, with an option for one more, making the Bank of Scotland the league's title sponsor (London TELEGRAPH, 3/11)....IMG Canada and the Canadian Soccer Association formed "Soccer Canada Properties," a marketing partnership to improve TV distribution, increase sponsorship opportunities and promote the growth and development of soccer (IMG).