Chevy Lauds Global Benefits Of ManU Deal David Abrutyn Leaving IMG After Nearly 15 Years Nissan, Manchester City Form Partnership Jordan Brand Capitalizing On Jeter's Farewell New Jordan Brand Ad Celebrates Jeter's Career Adidas Wins World Cup Brand Battle Klein Leaves WME-IMG After Just Six Months Yonex Looks To Sign Tennis Player Nick Kyrgios Oklahoma Unveils Alternate Football Uniforms Robredo, Venus Among Wimbledon's Best Dressed
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SBD/12/Sponsorships Advertising Marketing
Published March 12, 1999
Nike "is on board with the outside back cover" ad for the launch of Larry Flynt's "Code," a fashion magazine "aimed at African-American men 25 years and older" (N.Y. POST, 3/11)....The WALL STREET JOURNAL's Sam Walker profiles the "invasion" of "space-age drivers" in the game of golf and writes, "If nothing else is done, critics say, the big clubs could do to golf what high-tech rackets did to tennis: turn a cerebral game of finesse and inches into a crude display of smacking and banging" (WALL ST. JOURNAL, 3/12). SOCCER: The Scottish Premier League, "without a sponsor since its inception," inked a two-year deal $3.7M deal, with an option for one more, making the Bank of Scotland the league's title sponsor (London TELEGRAPH, 3/11)....IMG Canada and the Canadian Soccer Association formed "Soccer Canada Properties," a marketing partnership to improve TV distribution, increase sponsorship opportunities and promote the growth and development of soccer (IMG).