NBC, ESPN, Fox Expected To Bid On EPL Fresno State Partnering With Nike For Redesign Manchester United Sponsors Push For Asia Tour Michigan State Well Behind Michigan's Nike Deal Nike/Michigan Pact Worth $169M IMG College Falling Short Of Projections New Nike Ad Not "Short" On Star Power Ari Emanuel Knocks CAA's Relevance Westbrook Releases Debut Signature Shoe Hackett: UM's Nike Pact Is Nation's Most Lucrative
SBD/12/Sponsorships Advertising Marketing
Published March 12, 1999
Nike "is on board with the outside back cover" ad for the launch of Larry Flynt's "Code," a fashion magazine "aimed at African-American men 25 years and older" (N.Y. POST, 3/11)....The WALL STREET JOURNAL's Sam Walker profiles the "invasion" of "space-age drivers" in the game of golf and writes, "If nothing else is done, critics say, the big clubs could do to golf what high-tech rackets did to tennis: turn a cerebral game of finesse and inches into a crude display of smacking and banging" (WALL ST. JOURNAL, 3/12). SOCCER: The Scottish Premier League, "without a sponsor since its inception," inked a two-year deal $3.7M deal, with an option for one more, making the Bank of Scotland the league's title sponsor (London TELEGRAPH, 3/11)....IMG Canada and the Canadian Soccer Association formed "Soccer Canada Properties," a marketing partnership to improve TV distribution, increase sponsorship opportunities and promote the growth and development of soccer (IMG).