Under Armour Makes Big Offer To Durant IMG Re-Signs Tennis Agent Fernando Soler Arsenal's Tom Fox Could Lead Aston Villa Key Biscayne Tennis Tourney Renamed Syracuse, IMG Renew Multimedia Rights Deal IMG Hires Ogilvy & Mather's Scott For New Role IMG College Signs On With UNC-Asheville Rory, Tiger Promote New Nike Irons On "Tonight Show" Ben Sutton Staying At IMG College Arizona Unveils New Nike Hoops Uniforms
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SBD/12/Sponsorships Advertising Marketing
Published March 12, 1999
Nike "is on board with the outside back cover" ad for the launch of Larry Flynt's "Code," a fashion magazine "aimed at African-American men 25 years and older" (N.Y. POST, 3/11)....The WALL STREET JOURNAL's Sam Walker profiles the "invasion" of "space-age drivers" in the game of golf and writes, "If nothing else is done, critics say, the big clubs could do to golf what high-tech rackets did to tennis: turn a cerebral game of finesse and inches into a crude display of smacking and banging" (WALL ST. JOURNAL, 3/12). SOCCER: The Scottish Premier League, "without a sponsor since its inception," inked a two-year deal $3.7M deal, with an option for one more, making the Bank of Scotland the league's title sponsor (London TELEGRAPH, 3/11)....IMG Canada and the Canadian Soccer Association formed "Soccer Canada Properties," a marketing partnership to improve TV distribution, increase sponsorship opportunities and promote the growth and development of soccer (IMG).