SBD/12/Sponsorships Advertising Marketing

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  • BIG DADDY'S HAS NO SPARE RIBS OR BUCKS FOR RACING DEALS

              Big Daddy's BBQ's sponsorship deal that "would have
         kept" driver Davey Hamilton with Galles Racing and in the
         IRL has "gone up in smoke," as Hamilton and Galles "have no
         intention of working with" the company, according to Jeff
         Wolf of the LAS VEGAS REVIEW-JOURNAL.  Big Daddy's announced
         "two weeks ago that it would sponsor" the team, but "less
         than a week later, the deal fell apart."  Hamilton: "We just
         didn't get our money."  Big Daddy's BBQ Founder Dan Lloyd
         "blames" N.Y.-based investment banking firm J.B. Marc &
         Associates, saying that the deal "crashed" because of an
         "inability to recover from its major loss of funds stemming
         from a deal" with the firm (LAS VEGAS REVIEW-JOURNAL, 3/12).
              FUNNY CARS? In Indianapolis, Bill Koenig reports that
         ESPN is "about to unveil its newest humorous" NASCAR spots
         and, "for the first time ever, will have promos" for CART.
         The NASCAR spots were filmed "recently" at Lowe's Motor
         Speedway near Charlotte and feature Winston Cup drivers. 
         The CART spots are a "bit different," as they feature actor
         Ricardo Montalban "dressed in a tuxedo, in a sort of
         takeoff" of the Chrysler ads he did 20 years ago.  In one
         spot, Montalban "muses why celebrities such as" Paul Newman
         and David Letterman become team owners (STAR-NEWS, 3/12).
    
    

    Print | Tags: Champ Car World Series, DaimlerChrysler, ESPN, IndyCar, NASCAR, R J Reynolds, Walt Disney
  • IS TENNIS IN NEED OF SOME SEXUAL HEALING? WTA TOUR THINKS SO

              The WTA Tour is using "sex appeal" to "revive interest"
         in the sport among fans and corporate sponsors, according to
         Kurt Streeter of the L.A. TIMES.  Marketers hope the women's
         tour, "with more personable stars than the somewhat dull
         men's circuit, will lift the fortunes of the entire sport. 
         But some worry that women's tennis is in danger of reducing
         its athletes to starlets known more for their looks than
         their game."  Women's Sports Foundation Exec Dir Donna
         Lopiano: "If the tour starts portraying them too much as sex
         objects, the public is not going to treat them as athletes." 
         WTA Tour Dir of Marketing Susan Marenoff: "We've chosen to
         market our players this way because this is what Madison
         Avenue wants."  adidas Publicity Dir Jennie Craig: "The
         women on the tour, as a whole, are presenting themselves
         with the sporty, sexy image we want for our company."  The
         Tour is also starting to leverage its association with New
         Regency Enterprises' Arnon Milchan, as Venus and Serena
         Williams "had screen tests last week" at New Regency for
         upcoming film roles (L.A. TIMES, 3/12).
    
    

    Print | Tags: Washington Nationals
  • MARKETPLACE ROUND-UP

              Nike "is on board with the outside back cover" ad for
         the launch of Larry Flynt's "Code," a fashion magazine
         "aimed at African-American men 25 years and older" (N.Y.
         POST, 3/11)....The WALL STREET JOURNAL's Sam Walker profiles
         the "invasion" of "space-age drivers" in the game of golf
         and writes, "If nothing else is done, critics say, the big
         clubs could do to golf what high-tech rackets did to tennis:
         turn a cerebral game of finesse and inches into a crude
         display of smacking and banging" (WALL ST. JOURNAL, 3/12).
              SOCCER: The Scottish Premier League, "without a sponsor
         since its inception," inked a two-year deal $3.7M deal, with
         an option for one more, making the Bank of Scotland the
         league's title sponsor (London TELEGRAPH, 3/11)....IMG
         Canada and the Canadian Soccer Association formed "Soccer
         Canada Properties," a marketing partnership to improve TV
         distribution, increase sponsorship opportunities and promote
         the growth and development of soccer (IMG).
    
    

    Print | Tags: English Premier League, IMG, Nike
  • NEW AIR FOR NIKE? COMPANY DRAWS PRAISE FOR IMPROVING PLANTS

              Univ. of CA environmental researcher Dara O'Rourke
         "applauded" Nike for "improving ventilation" at a company-
         contracted plant in Vietnam, 18 months after he disclosed
         that the "air in parts of" the plant had "levels of cancer-
         causing substances that exceeded local standards by 177
         times," according to Steven Greenhouse of the N.Y. TIMES. 
         O'Rouke also credited Nike with reducing the "use of
         hazardous chemicals and training managers on safety issues"
         at the plant.  O'Rourke "praised Nike for a turnaround," but
         said that "some significant problems remained."  Nike Dir of
         Labor Relations Dusty Kid said that the factory was "an
         average factory, not a model one," and that Nike "would
         allow" O'Rourke to visit "any of its" 37 factories in Asia. 
         Human rights group Global Exchange, one of Nike's "harshest
         and most persistent critics," also credited the company
         yesterday for "improving conditions and for letting an
         outside monitor inspect" the plant (N.Y. TIMES, 3/12). 
              KNIGHT MOVES: Nike Chair Phil Knight said that the
         company "will disclose the location of all its foreign
         factories if competitors agree to do the same thing." 
         Knight sent letters to presidents of universities with Nike
         contracts, "calling on them to join the effort to 'ensure
         that licensed products bearing the names and logos of
         schools are manufactured under fair conditions'" (AP, 3/12). 
            
    

    Print | Tags: Nike
  • NO NEED TO BE COY, ROY: KS COACH WILLIAMS CRIES FOUL ON AD

              Univ. of KS men's basketball coach Roy Williams was
         featured in an ad for the "Sports Page Brewery" earlier this
         week, though the university called the move "a mistake,"
         according to Jeffrey Flanagan of the K.C. STAR.  SID Dean
         Buchan said that Williams is friends with the bar's owner,
         who thought it was OK to use a picture in the ad, but "Roy
         didn't want his picture used."  Buchan said that the bar was
         "happy to stop the ad out of respect" for Williams.  NCAA
         Dir of PR Wally Renfro said the appearance of coaches in ads
         promoting bars is not an NCAA violation (K.C. STAR, 3/12).  
         
    

    Print | Tags: NCAA
  • SETS, LIES AND VIDEOTAPE? PLOT THICKENS IN IMG/SCHWARTZ CASE

              IMG, which recently filed suit against former
         VP/Racquet Sports Jeff Schwartz for "allegedly stealing"
         three tennis clients, "says it caught" Schwartz on videotape
         "raiding company files a week before he left the firm,"
         according to Bill Lubinger of the Cleveland PLAIN DEALER. 
         IMG "filed a motion" in U.S. District Court in Cleveland
         "requesting the immediate return" of documents that are
         "estimated" to be worth at least $75,000 and contain "highly
         confidential trade secrets."  The motion claims the files,
         which are "believed to be at Schwartz's Manhattan apartment
         or office," include sponsorship contracts and agreements
         with clients Pete Sampras, Marcelo Rios and Martina Hingis. 
         Schwartz's attorney Steven Miller said Schwartz "didn't take
         anything he wasn't entitled to."  A hearing on the motion is
         set for March 23 (Cleveland PLAIN DEALER, 3/12).
    
    

    Print | Tags: IMG
  • SHOES SHINE! THE DAILY LISTS WOMEN'S TOURNEY AFFILIATIONS

              Today, THE DAILY lists the shoe and uniform
         affiliations of the team's participating in the NCAA women's
         basketball tournament.  Schools are listed in seed order:
     
    
    EAST REGION SHOE/UNIFORM MIDWEST REGION SHOE/UNIFORM
    TENNESSEE adidas/adidas PURDUE Nike/Champion
    OLD DOMINION Nike/Sports Belle TEXAS TECH Nike/Wilson
    DUKE Nike/Nike RUTGERS Nike/Sports Belle
    VIRGINIA TECH Nike/Sports Belle N. CAROLINA Nike/Nike
    AUBURN Nike/Russell ALABAMA Nike/Nike
    TULANE Nike/Russell ARIZONA Nike/Nike
    STANFORD Nike/Nike MISS. ST. Converse/Wilson
    BOSTON COLLEGE Reebok/Reebok MARQUETTE Nike/DeLong
    OHIO ST. Nike/Nike KANSAS Nike/Nike
    MAINE Nike/Sports Belle N.C. STATE Nike/Sports Belle
    ST. JOSEPH'S Nike/Rawlings FLORIDA Reebok/Reebok
    TEXAS Reebok/Reebok GRAMBLING Nike/ –
    ST. PETER'S Reebok/Reebok NORTHEASTERN Nike/Nike
    HOLY CROSS Reebok/Reebok DARTMOUTH Nike/Speedline
    TENNESSEE TECH Nike/Wilson S.F. AUSTIN Nike/Sports Belle
    APPALACHIAN ST. Nike/Russell ORAL ROBERTS Nike/Rawlings
     
    MIDEAST REGION SHOE/UNIFORM WEST REGION SHOE/UNIFORM
    UCONN Nike/Nike LA TECH adidas/adidas
    CLEMSON Nike/Sports Belle COLORADO ST. Nike/Wilson
    GEORGIA Nike/Nike UCLA Reebok/Reebok
    IOWA ST. Nike/Russell LSU Nike/Sports Belle
    OREGON Nike/Nike NOTRE DAME adidas/adidas
    TOLEDO Reebok/DeLong KENTUCKY Nike/Nike
    ILLINOIS Nike/Nike SW MO ST. Nike/Rawlings
    XAVIER Reebok/Reebok PENN ST. Nike/Nike
    FLORIDA INT'L Nike/Sports Belle VIRGINIA Nike/Nike
    LOUISVILLE adidas/adidas UC SANTA BAR Nike/Russell
    SMU Nike/Sports Belle NEBRASKA adidas/adidas
    CINCINNATI Nike/Russell ST. MARY'S Nike/Wilson
    SANTA CLARA Nike/Sports Belle EVANSVILLE Reebok/Wilson
    LIBERTY Reebok/Russell WISC.-GB Reebok/Sports Belle
    FLORIDA A&M Nike/Russell CA ST. NOR. Nike/Unique
    ST. FRANCIS Nike/Sports Belle CENTRAL FL adidas/Sports Belle

    Nike leads the way by providing shoes to 46 teams and uniforms to 15. Reebok provides shoes to 11 teams and uniforms to seven, while adidas provides shoes to six and uniforms to five and Converse shoes to one and no uniforms. Sports Belle outfits 14 teams with uniforms, while Russell outfits eight, Wilson six, Rawlings three, DeLong two, Speedline one, Champion one and Unique one.

    Print | Tags: Cablevision, Converse, NCAA, New York Liberty, Nike, Reebok, Washington Nationals, Wilson Sporting Goods
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