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FIFA LA WORLD CUP! TICKET SALES CONTINUE TO RISE
Published March 12, 1999
The '99 Women's World Cup Organizing Committee said yesterday that it has sold 260,000 tickets to the int'l soccer event held this summer in the U.S. and has been averaging over 10,000 ticket sales a week since the Final Draw was announced on February 14. Officials stated that if the event were to start today, enough tickets would have been sold for an average of nearly 15,300 per playing date. WWC President & CEO Marla Messing said the tournament is "well beyond where we expected to be" in ticket sales: "We believe that it is really a sophisticated soccer audience that is buying the tickets and that doesn't really need to see a lot of advertising to make them buy." Messing speculates the event will have final ticket sales of "between 400- and 500,000," even though earlier event projections were "closer to 380,000" (THE DAILY).