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DEBATING THE MERITS OF WOMEN'S SPORTS CONTENT ON THE WEB

          Women are "flocking to sports on the Web," according to
     David Sweet of the WALL STREET JOURNAL, who writes that last
     July, 22% of U.S. adult women who used the Web visited
     sports sites, and by December, that number had "jumped" to
     29%.  With that data, Sweet wrote that sports news sites are
     "responding to the influx of women Web-goers."  CBS
     SportsLine "created a women's section" last year which
     covers tennis, basketball and other sports.  Sports
     Illustrated for Women Editor Sandy Bailey "estimates" that
     30% of the content on the new magazine's Web site at
     siforwomen.com "will be original."  Bailey: "The difference
     between it and other sports sites is it will be more
     interactive.  We really want to build up a dialogue."
     ESPN.com "hasn't introduced a separate section" geared
     towards women, but ESPN Internet Ventures Senior
     VP/Programming & Production Geoff Reiss adds that the site
     "will move more aggressively" in the coverage of women's
     sports.  Reiss: "I've been opposed to creating a women's
     sports section per se because it smacks of being ghettoized
     and patronizing" (WALL STREET JOURNAL, 3/11).
          ONLINE NOTES: The Sharks have joined with HearMe.com to
     offer a live Internet audio chat series at www.HearMe.com. 
     Fans will get the chance to visit and talk with Sharks
     personalities and win Sharks-related prizes (Sharks)....The
     WCHL Condors will broadcast its game Saturday live over the
     Internet at www.centennialgarden.com (Condors).....BRILL'S
     CONTENT lists the top sports Web sites of '99, and among
     those listed are CNNSI.com, CBS SportsLine, ESPN.com,
     Golfonline, NASCAR online, NFL.com, The Sporting News and
     Total Baseball Online (BRILL'S CONTENT, 4/99). 

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