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SPREADING GOODWILL AMONG NEW YORKERS: GAMES TO LAKE PLACID
Published March 11, 1999
Time Warner's Winter Goodwill Games will launch next February 17-20 in Lake Placid, NY, according to Karen Rosen of the ATLANTA CONSTITUTION. The games will consist of seven TV "friendly" sports: Figure skating, bobsled, luge, skiing, ski jumping, snowboarding and short track speedskating. TNT will carry 16 hours of event coverage and, in preparation for the event, Lake Placid has begun a $20M renovation of its facilities. Rosen, noting the concept behind the Goodwill Games writes, "It was only logical that an event that began in reaction to the Cold War should expand into cold-weather competition" (ATLANTA CONSTITUTION, 3/11). The WALL STREET JOURNAL reports that the first three Goodwill Games posted a total loss of $109M, and the fourth, held in N.Y., "drew slim crowds and lost money." However, Turner Broadcasting execs hope the winter event can be "packaged with other Time Warner properties to help international sales" (WALL STREET JOURNAL, 3/11).