SBD/11/Events Attractions

SPREADING GOODWILL AMONG NEW YORKERS: GAMES TO LAKE PLACID

          Time Warner's Winter Goodwill Games will launch next
     February 17-20 in Lake Placid, NY, according to Karen Rosen
     of the ATLANTA CONSTITUTION.  The games will consist of
     seven TV "friendly" sports: Figure skating, bobsled, luge,
     skiing, ski jumping, snowboarding and short track
     speedskating.  TNT will carry 16 hours of event coverage
     and, in preparation for the event, Lake Placid has begun a
     $20M renovation of its facilities.  Rosen, noting the
     concept behind the Goodwill Games writes, "It was only
     logical that an event that began in reaction to the Cold War
     should expand into cold-weather competition" (ATLANTA
     CONSTITUTION, 3/11).  The WALL STREET JOURNAL reports that
     the first three Goodwill Games posted a total loss of $109M,
     and the fourth, held in N.Y., "drew slim crowds and lost
     money."  However, Turner Broadcasting execs hope the winter
     event can be "packaged with other Time Warner properties to
     help international sales" (WALL STREET JOURNAL, 3/11).

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