Sponsorships Advertising Marketing

MILLER TIME FOR NSGA: ALLIANCE FORMED, SET TO LAUNCH IN 2000

2.26.1999

          Under a new alliance launching in 2000, the NSGA will
     endorse and support new sports-related Miller Freeman-
     organized events.  The partnership will allow Miller Freeman
     and NSGA's retail membership to create new exhibit and
     content-based forums specific to each category in the sports
     marketplace.  The Health & Fitness Expo & Conference, to be
     held in Denver in August '99, will be the first event of the
     alliance.  Other NSGA partners that Miller Freeman will work
     with include the American Sportfishing Assoc., the Inline
     Skating Assoc. and the Sporting Goods Agents Assoc.  Miller
     Freeman's Sports Group Publishing Dir Andrew Gaffney will
     direct the new organized event arm (Miller Freeman).

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