Franchises

BILLS OFFER DISCOUNT SHOPPING FOR SEASON-TICKET HOLDERS

2.26.1999

          The Bills won't increase ticket prices next year and
     will "offer season-ticket holders a discount that will lower
     prices by an average of more than" 10%, according to Scott
     Pitoniak of the Rochester DEMOCRAT & CHRONICLE.  The new
     plan is an "effort to improve the team's season-ticket
     base."  The Bills saw season-ticket sales drop to 31,000
     last season.  Season-ticket prices will range from $243-
     $387, while a season-ticket holder will be able to purchase
     $48 seats for an average of $43.  The team will allow ticket
     holders to donate their season discounts to the team's Bills
     Youth Football Initiative (DEMOCRAT & CHRONICLE, 2/26).

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