The Back Of The Book

TRUE VALUE: WHAT IS THE ACTUAL IMPACT OF SPORTS SPONSORSHIPS

2.25.1999

          THE SPORTS BUSINESS DAILY and the Fox Sports/ROI     Research firm surveyed various groups in January and asked,     "On a scale of 1 to 5, with 1 meaning that you would be very     unlikely and 5 meaning that you would be very likely, how     likely are you to remember the company or companies which     sponsored the following elements at the last sporting event     that you attended?"  The total sample = 1,214 respondents     ages 12 and up; Premier Sports Fans = 315 respondents with     interest of 5 out of 5; Sports Fans = 1021 respondents with     interest of 3 out of 5 (THE DAILY/Fox Sports/ROI Research).                                            %         WHO ANSWERED 4 OR 5
          
      
                  TOTAL
        U.S. POP.
               SPORTS
        FAN
               PREMIER
        FAN
      
       Free       Give-Aways            36.5%
               39.4%
               47.6%
      
       Stadium       Or Arena Name            35.4%
               38.7%
               46.7%
      
       Halftime       Show Sponsor            29.5%
               31.4%
               42.8%
      
       Stadium       Signage            20.1%
               21.8%
               27.0%
      
       In-game       Promotions            18.7%
               20.0%
               24.1%

PREVIOUS TURNER-ING A NEW LEAF: COMPANY OFFERS DETAILS ON NEW CHANNEL

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 10, 2024

May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/02/25/The-Back-Of-The-Book/TRUE-VALUE-WHAT-IS-THE-ACTUAL-IMPACT-OF-SPORTS-SPONSORSHIPS.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/02/25/The-Back-Of-The-Book/TRUE-VALUE-WHAT-IS-THE-ACTUAL-IMPACT-OF-SPORTS-SPONSORSHIPS.aspx

	% WHO ANSWERED 4 OR 5
	TOTAL U.S. POP.	SPORTS FAN	PREMIER FAN
Free Give-Aways	36.5%	39.4%	47.6%
Stadium Or Arena Name	35.4%	38.7%	46.7%
Halftime Show Sponsor	29.5%	31.4%	42.8%
Stadium Signage	20.1%	21.8%	27.0%
In-game Promotions	18.7%	20.0%	24.1%