Sponsorships Advertising Marketing

THE CAR QUEST BOWL: REDS INK THREE-YEAR DEAL W/DEALERSHIP

2.23.1999

          The Reds signed a three-year agreement making OH-based
     Jeff Wyler Automotive Family the team's official car
     dealership, according to the CINCINNATI ENQUIRER.  The deal
     gives the dealerships "various marketing options," including
     furnishing team cars and advertising at Cinergy Field. 
     Cincinnati-area Buick dealers had "decided not to renew"
     their two-year pact with the team.  Stadium advertising was
     not part of the Buick deal (CINCINNATI ENQUIRER, 2/23).

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