MLS IN THE NAVY, INKS TWO-YEAR DEAL WITH GAP RETAILER

          Both Andy Bernstein of the SPORTSBUSINESS JOURNAL and
     Terry Lefton of BRANDWEEK report on The Gap's Old Navy
     retail chain signing a deal with MLS.  MLS Exec VP/Marketing
     Randy Bernstein tells the SPORTSBUSINESS JOURNAL the deal is
     "an 'enhanced' agreement valued above the approximately
     $500,000 that other companies have spent at" MLS' corporate
     partner tier (SPORTSBUSINESS JOURNAL, 2/22 issue).  Lefton
     puts the two-year, non-exclusive deal at "close to" $2M. 
     The pact includes halftime show entitlement of 150 local MLS
     broadcasts, in which Old Navy "puts its name on" a "Most
     Valuable Player" of the week clip, and calls for "a minimum
     low-five-figure spend" with the 12 MLS teams.  Old Navy also
     receives ads in MLS publications.  The deal "does not call
     for" Old Navy to sell any MLS licensed apparel or to receive
     any concession rights at MLS venues (BRANDWEEK, 2/22 issue).