Menu
Franchises

POUR CLEVELAND? NO, BROWNS INK STADIUM DEAL WITH PEPSI

          The Browns inked a five-year, "multifaceted" marketing
     deal with Pepsi last week that includes exclusive pouring
     rights, corporate sponsorship and stadium signage, according
     to Marcia Pledger of the Cleveland PLAIN DEALER.  Browns
     Exec Marketing Dir Bruce Popko did not reveal the amount of
     the deal, but said negotiations with Pepsi began five months
     ago.  Popko: "Really from the beginning, we knew that Pepsi
     Cola was the partner that we wanted."  Pepsi currently
     controls 42.3% of the Northeast OH sales in supermarkets
     while Coke has a 27.2% market share.  The deal includes a
     700-square-foot sign across from the endzone scoreboard,
     other signage and pouring rights for nine brands, including
     Mountain Dew, Pepsi One and Lipton tea (PLAIN DEALER, 2/20).
          BROWNS BRICK ROAD: Cleveland Mayor Michael White has
     launched a sales campaign to sell 84,000 personalized bricks
     around the Browns stadium. The 10-inch-wide bricks cost $100
     each and can hold inscriptions of up to three lines.  White
     hopes to raise $8.4M for the city, but has not said how the
     money will be spent (Alison Grant, PLAIN DEALER, 2/20).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/02/22/Franchises/POUR-CLEVELAND-NO-BROWNS-INK-STADIUM-DEAL-WITH-PEPSI.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/02/22/Franchises/POUR-CLEVELAND-NO-BROWNS-INK-STADIUM-DEAL-WITH-PEPSI.aspx

CLOSE