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FINAL NATIONAL RATINGS FROM WEEKEND SPORTING EVENTS

          The following lists final national Nielsen ratings for     last weekend's sporting events (THE DAILY):
EVENT DATE NET TIME RAT/SHR
"Best Things In Golf"
13-Feb
NBC
3:00-4:00pm
1.4/4
World Alpine Skiing Champ.
13-Feb
NBC
4:00-6:00pm
1.1/3
NCAA Men's B-ball (regional)
13-Feb
ABC
1:30-4:00pm
1.8/5
U.S. Figure Skating Champ.
13-Feb
ABC
4:00-6:00pm
3.5/9
U.S. Figure Skating Champ.
13-Feb
ABC
9:00-11:00pm
6.7/12
NAPA Auto Parts 300
13-Feb
CBS
noon-2:30pm
3.8/11
Gatorade 125
13-Feb
CBS
2:30-4:00pm
3.8/11
Buick Invitational – 3rd Rd.
13-Feb
CBS
4:00-6:00pm
2.9/8
"NHL on Fox"(regional)
14-Feb
Fox
3:00-6:00pm
1.4/3
Special"Playing By Heart"
14-Feb
NBC
2:30-3:00pm
1.5/4
World Alpine Skiing Champ.
14-Feb
NBC
3:00-5:00pm
1.4/4
"NBA Showtime"
14-Feb
NBC
5:00-5:30pm
2.7/6
"NBA on NBC" (Pacers-Lakers)
14-Feb
NBC
5:30-8:15pm
5.3/11
NCAA Men's B-Ball (regional)
14-Feb
ABC
1:30-4:00pm
1.6/4
World All-Around Speed Skating
14-Feb
ABC
4:00-6:00pm
1.3/3
Daytona 500
14-Feb
CBS
noon-4:00pm
9.6/25
Buick Invitational
14-Feb
CBS
4:00-6:00pm
6.3/15

RATINGS NOTES: For CBS's Daytona 500 coverage, Greensboro, NC's WFMY scored a 17.1/35 rating, giving it the highest rating of any U.S. market. The rest of the top five were: Jacksonville, FL (17.0), Indianapolis (16.5), Orlando, FL (16.4), and Charlotte, NC (15.2) (NEWS & RECORD, 2/19). Numbers for the NASCAR weekend were up all around as the Napa 300, Gatorade 125 and Daytona 500 saw ratings increases of 9%, 58% and 12%, respectively. The 6.3/15 rating for Sunday's final round of the Buick Invitational made it the highest-rated golf event of this season-to-date (CBS). OTHER NOTES: The average season rating after two weekends for the "NBA on NBC" is a 5.5/14, up 20% over last year's full-season average rating of 4.6/12 (NBC).

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