Sports Media

BERTELSMANN BACKS OUT OF BIDDING FOR EUROPEAN SOCCER LEAGUE

2.19.1999

          Bertelsmann said that it would not pay the $138M TV
     rights fee that the European soccer association (UEFA) is
     requesting, according to Ed Meza of DAILY VARIETY, leaving
     the profitability of the televised European soccer Champions
     League games "in serious question."  Bertelsmann TV Dir
     Michael Dornemann said that "there was no way" the company
     "would fork out so much" for TV rights to the '99-2000
     season, and the decision "was made in light of the game's
     less than impressive ratings" on Bertelsmann's RTL network.
     RTL was paying $69M a year for the TV rights to the league
     and was seeing a yearly loss of $29M (DAILY VARIETY, 2/19).

PREVIOUS SERGEI FEELS THE URGE TO DONATE HIS '98-99 SALARY TO CHARITY NEXT COMPETITIVE JUICE: THE DAILY HAS HBO'S ESPN/FOX RIVALRY

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