EXECUTIVE TRANSACTIONS

          BARRY BAKER was named President & COO of USA Networks. 
     Baker was Sinclair Communications CEO/Designate (USA). 
     Baker's "chief duties will be to facilitate working
     relationships" among the net's "increasingly disparate
     parts" (WALL STREET JOURNAL, 2/19)....The Devil Rays named
     TOM WHALEY Dir of Corporate Sales (SportsTicker, 2/18).
     N.Y.-based PSP Sports promoted DOUG KIMMEL from Manager of
     Marketing & Promotions to Dir of Marketing & Promotions;
     CARYN CIAGNE from Midwest Local Sales to Midwest National
     Accounts Manager; MICHAEL MOORE from Sales Associate to
     Sports Marketing Manager (PSP).