STEELERS PUMP UP THE VOLUME: JUMP TO FM FOR FLAGSHIP RIGHTS

          The Steelers have changed flagship radio stations from
     WTAE-AM to WDVE-FM, becoming the 14th NFL team to have an FM
     flagship, according to Chuck Finder of the PITTSBURGH POST-
     GAZETTE.  The three-year agreement comes with a rights fee
     "approaching" $1.5M a year for WDVE, a member of Chancellor
     Media Corp.  WDVE Program Dir Garrett Hart: "For us, the
     Steelers have been a goal for some time.  The timing was
     right."  KDKA-AM lost out on the broadcast rights, despite
     offering more money than WDVE, due to Steelers President Dan
     Rooney's concerns about conflicting Pirates-Steelers games.
     The Steelers said they "didn't want to leave their fans
     searching the dial for their broadcasts."  Rooney: "We've
     been in that position before; we didn't want to be farmed
     out."  Finder reports that the Steelers broadcast radio team
     of Myron Cope, Bill Hillgrove and Tunch Ilkin "will remain
     in place" (PITTSBURGH POST-GAZETTE, 2/18).