Menu
Sponsorships Advertising Marketing

VA COMPANY PUTS KAPPA ON TWO MAJOR SOCCER SPONSORSHIP DEALS

          VA-based apparel and footwear company Kappa USA signed
     Galaxy MF Cobi Jones to an endorsement deal for its apparel
     and footwear lines.  Jones made an appearance on behalf of
     Kappa at the Super Show in Atlanta on Saturday.  In
     addition, the Italian Football Federation has awarded
     sponsorship of the Italian national soccer teams to Kappa's
     parent, the Basic Group.  The four-year deal, which includes
     the '99 Women's World Cup, the European Championships and
     the 2002 FIFA World Cup in Korea and Japan, makes the Basic
     Group the official supplier for technical sporting equipment
     of the teams.  With the deal, the teams will wear a visible
     logo of a sportswear sponsor for the first time (Kappa).
     

SBJ Morning Buzzcast: May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/02/18/Sponsorships-Advertising-Marketing/VA-COMPANY-PUTS-KAPPA-ON-TWO-MAJOR-SOCCER-SPONSORSHIP-DEALS.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/02/18/Sponsorships-Advertising-Marketing/VA-COMPANY-PUTS-KAPPA-ON-TWO-MAJOR-SOCCER-SPONSORSHIP-DEALS.aspx

CLOSE