KIDS IN THE BALL: WHITE SOX TO SPEND $1M ON NEW AD CAMPAIGN

          The White Sox announced their biggest-ever advertising
     campaign" yesterday, one that features 11 spots focusing on
     the team's youth and carries the tagline, "The Kids Can
     Play," according to Heather Pauly of the CHICAGO SUN-TIMES. 
     The campaign is "an advertising departure" for the team,
     which has "typically focused on its big-name players."  
     Pauly reports that team is spending "at least" $1M on the
     campaign, the "most it has ever spent on a marketing
     effort," though Sox execs "declined to reveal the specific
     figure."  The 30-second spots, to begin airing Monday, were
     created by IL-based Tom Reilly Advertising and mark "the
     first time the team has changed agencies."  Tom Reilly won
     the account after the team conducted a review of 60 Chicago-
     area firms (CHICAGO SUN-TIMES, 2/18).  Chicago-based DiMeo &
     Co. handled the team's ad account last year and "opted not"
     to take part in the ad review (DAILY SOUTHTOWN, 2/18)