Sponsorships Advertising Marketing

PGA TOUR'S MEMORIAL LANDS NEW SPONSOR, EXPANDED TV COVERAGE

2.11.1999

          The PGA Tour's Memorial Tournament signed N.Y.-based
     professional services firm Marsh & McLennan as the event's
     presenting sponsor through 2002, with a two-year option, to
     go along with an expanded TV package with CBS.  The Memorial
     is held at Muirfield Village Golf Club in OH from May 31-
     June 6.  USA Network will provide five hours of coverage
     during the event's first two rounds on Thursday and Friday,
     while CBA will have coverage from 3:00-6:00pm ET on Saturday
     and 2:00-6:00pm ET on Sunday, including 18-hole coverage of
     the final round.  CBS will also air a highlight show on
     Thursday and Friday from 12:35-12:50am ET (Memorial).

PREVIOUS MARKETPLACE ROUND-UP NEXT YO, ROCKEY! BROOKS SHOE CHAIR TALKS UP BIG PLANS IN FORBES

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/02/11/Sponsorships-Advertising-Marketing/PGA-TOURS-MEMORIAL-LANDS-NEW-SPONSOR-EXPANDED-TV-COVERAGE.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/02/11/Sponsorships-Advertising-Marketing/PGA-TOURS-MEMORIAL-LANDS-NEW-SPONSOR-EXPANDED-TV-COVERAGE.aspx