I'D LIKE TO SAY I KNEW YOU, BUT I DIDN'T: A'S DROP STATION

          The A's have dropped their flagship station KNEW-AM in
     favor of its sister station KABL-AM in an "unexpected move,"
     according to Susan Slusser of the S.F. CHRONICLE.  A's
     Senior Dir of Broadcasting Ken Pries made the move after
     seeing the demographics for KABL, which showed the station
     ranking higher than KNEW for adults 25-54.  But Pries was
     "apprehensive" about moving the team's radio home so "close
     to the start" of the season.  Marketers for KNEW, an adult-
     contemporary station, "felt that personality-driven KABL"
     was a "better fit" for baseball.  Slusser also reported that
     former A's player Dennis Eckersley is "expected" to join the
     broadcasts "in some capacity" (S.F. CHRONICLE, 2/9).